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Welcome to the our commercial real estate and business guides!
Creknow.com provides you with concise and informative articles on all aspects of commercial real estate financing, property managemement, commercial property appraisals, and much more. In addition to this, you will come across our multiple categories dealing with all aspects of acquiring, financing, operating, and marketing all types of businesses. |
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Featured Articles !
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How to Write Business Letters That Get Results
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 A recent TV commercial informed viewers that the U.S. Post Office handles 300 million pieces of mail every day. That's a lot of letters. And letters are an important part of communicating with your customers, coworkers, and colleagues. But how many letters actually get their messages across and motivate the reader? Surprisingly few. In direct-mail marketing, for example, a 2 percent response rate is exceptionally high. So a manufacturer mailing 1,000 sales letters expects that fewer than 20 people will respond to the pitch. If high-powered letters written by ad-agency copywriters produce such a limited response, you can see why letters written by busy business executives (who are not professional writers) may not always accomplish their objectives.
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Free Content from Uncle Sam Can Save Marketers Time and Money
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| One of the most effective and popular marketing techniques being used today, both online and offline, is the free content offer. You know how it works: to generate a lead or an order, you offer the prospect some valuable free content in exchange for an inquiry or a purchase. The free content can take many different forms: booklets, special reports, white papers, article reprints, manuals, even books. These items are called “bait pieces,” because they are used to “bait the hook” when you go “fishing” for a lead or sale.
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8 affordable ways to drive traffic to your Web site
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| How do you drive traffic to your Web site without burning through your available cash in a couple of weeks? Here are 8 cost-effective ways to get hits to your site:
1. Google. The world's largest search engine, Google facilitates 250 million Web searches per day for its users. As an advertiser, you can buy preference in Google's search engine, based on key word, on a cost-per-click basis. It could cost you as little as a dime a click or more than a dollar a click, depending on the popularity of the key word you want to buy.
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Reality in Advertising
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| In 1961, Rosser Reeves published his classic book Reality in Advertising in which he introduced the notion of the Unique Selling Proposition, or USP. Today the book is out of print and difficult to get. As a result, most practicing direct marketers don’t know the original definition of a USP. Their lack of knowledge often produces USPs that are weak and ineffective.
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Persuasion secrets of the top marketing pros
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| I’ve started working on a major long-term project. The book, tentatively titled The Persuasion Manifesto (the name a copycat of the pretentious Cluetrain Manifesto), is a compilation of the most successful persuasive communications techniques ever developed. My primary research method is to e-mail direct marketers I know who consistently achieve superior response rates and ask them how they do it. My secondary research is a careful study of the few dozen marketing and psychology books every direct marketers should read, to extract the one or two best gems from each (I’ll give you a quick round-up of the best of these in a future column or two).Because I may never finish or publish The Persuasion Manifesto, but am getting such good stuff from my e-mail queries, I’m going to reprint some of the best persuasion techniques I’ve collected in this column. So here goes with the first installment:
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Reach your prospects on a deeper level
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| How well do you really know your customers?Reading the list data cards is a good way to find out something about the folks you are mailing to, but it’s not enough. Knowing that you are writing to farmers, Information Technology (IT) professionals, or plumbers is just the start. You have to dig deeper. But how?
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How to write subject lines that get your e-mail opened and read
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| When prospects get your e-mail marketing message, they make a quick decision, usually in a couple of seconds, to open or delete it based largely on the subject line. But given the glut of promotional e-mail today, how can you convince a busy prospect -- in just a few words -- that your message is worthy of attention?
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Recession Proof Business Strategies
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| Afraid the recession is here to stay a bit longer? If so, you're not alone. Many economists are predicting doom and gloom. And, even if the economy hasn't hit rock bottom in your part of the country, it has slowed down-significantly in many states. Worse, it doesn't take a recession or even a soft economy to create problems for your business. Every business has ups and downs. Even if things are going great guns right now, you need to develop business generating strategies that succeed when times are tough.
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How to Buy a Business
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| In most cases, buying an existing business is less risky than starting from scratch. When you buy a business, you take over an operation that's already generating cash flow and profits. You have an established customer base, reputation and employees who are familiar with all aspects of the business. And you don't have to reinvent the wheel--setting up new procedures, systems and policies--since a successful formula for running the business has already been put in place.
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Equipment Leasing Alternatives - Banks
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| Many banks, particularly national banks, are actively involved in equipment leasing . They usually are lessors in net finance leases because of regulatory requirements and because those leases provide the least risk and most similarity to their lending activity .
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Tax Motivations of Equipment Leasing
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| Although any type of equipment can be leased, the critical question for the pro¬spective lessee is—at what cost? While the answer is complex, as a threshold matter leasing often is not an economical way to acquire equipment unless the lessor can take advantage of certain tax benefits and indirectly pass them on, at least in part, in the form of relatively lower lease rents. Consider the following hypothetical example.
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Equipment Leasing Basics
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| Before any business can jump into equipment leasing, it is important to understand all the intracacies involved when leasing machinery, or any other type of equipment.
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Commercial Mortgage Glossary
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| Our Commercial Mortgage Glossary introduces hundreds of terms and definitions related to the commercial mortgage industry. All terms are categorized alphabetically for ease of use.
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Commercial Lease Agreements Lessees
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| So you are looking to lease a commercial property? You have a great business plan, have secured the financing you need, and have found the perfect location that is actually up for lease. Sounds great! But before you move in, you must sign a lease agreement for the piece of commercial real estate you are planning to rent. Before you sign on the dotted line, you need to know exactly what you are agreeing to. Signing a commercial lease agreement as the lessee, and not knowing what you are agreeing to, is very dangerous. Remember, those lease agreements are legally binding documents, so read it carefully.
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Sweepstakes And Giveaways To Promote Office Space And Apartment Building Space For Rent Or Purchase
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| As a commercial real estate property owner, you may be confronted with the need to find new tenants for your office space or apartment buildings. Companies and individuals move on to own their own properties or find office space that meets new technological needs. Your instinct most likely will lead you toward simple advertisements and open houses to draw in interested applicants. The growth in office space and apartment buildings in major cities throughout the world, along with the rapid rise of online listings, means you have to use sweepstakes and giveaways to draw in new applicants.
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How to Paint Your Own Commercial Property Like a Professional
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| If you are in the commercial real estate business, then you know how important aesthetics is to the success of your business. Whether you are renting out housing units or running a retail outlet, you need to have an aesthetically pleasing exterior in order to attract the right customers or tenants. There are many things that you can do to not only enhance your exterior curb appeal, but to also add value to your commercial property investment.
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How Lights and Video Cameras will Improve Safety on Your Commercial Real Estate Property
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| Commercial real estate property safety is a constant issue. Thieves constantly grow bolder and conventional keys and locks no longer seem to keep them out. Relying solely on public safety systems is unfortunately, not enough! When dealing with property safety and security, no amount of measures and precautions taken can ever be too much. Protecting property against theft is vital, it involves not only the commercially valuable items that can be stolen but company equipment as well. Even if your commercial property does not deal with commercially valuable merchandise, there may be equipment which, if missing, will seriously hinder your business operations, besides the cost of replacing stolen items.
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Having The Right Lease For Your Property
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| A lease is probably the most important document you will have when renting your commercial real estate property, and it will help protect you, your property, and your tenant from the costs and the aggravation that can result from misunderstandings. Handshakes are for cocktail parties or business meetings and are not for deals that involve transactions, especially for those involving your precious commercial real estate. You will need a good lease to clarify the relationship and responsibilities between you and your tenant. There should not be a question about when rent is due, or what the policy is concerning visitors, pets, and smoking. Repairs should be reported immediately, and a lease can protect you in case a tenant complains about unsafe or unacceptable conditions.
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Do-It-Yourself Property Management
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| If do-it-yourself property management is calling you in relation to commercial real estate that you own, you can be sure that you will be facing a challenge. You can also be sure that the challenge will be accompanied by plenty of rewards once you have done the necessary homework and gained an understanding of what you are about to undertake. Even if you don’t have previous experience in property management, you will then find the effort you put into the exercise is well worthwhile.
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Best Places to Advertise Your Property for Lease or Purchase
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| If you have commercial real estate you want to lease or sell, you will want to marker your property in an effective way to attract prospective tenants or buyers. The difference between leasing and selling is great, since if you are leasing your commercial real estate as part of your business, if, for instance, you own office space or a strip mall, you will need to think about marketing as an ongoing and essential part of your business. However, if you are selling your commercial real estate as a one-time sale, you will need to adopt marketing methods that need not be used for the long term, unless you want to get into the business of buying and selling real estate, which can be a lucrative career.
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Recent Articles !
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Travel Lite and In-Style ,
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| SAY GOODBYE TO AIRLINE SECURITY NIGHTMARES! La Fresh introduces personal Travel Kits that put the fun back in travel – all the necessities needed in TSA-compliant zip-top travel kits.
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First Software Solution to Help Millions of Companies Get Into Compliance with Identity Theft Regulation ,
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| Compliance Coach Inc., a provider of automated regulatory compliance solutions to the financial services industry, today launched CompliancePal (http://www.compliancepal.com), a revolutionary Web-based software that enables easy and complete compliance with the new FACT Act Identity Theft Red Flags Rule.
The regulation was issued to combat identity theft, a growing concern to consumers. According to the Federal Trade Commission (FTC), each year:
• 8.3 million people fall victim to identity theft; and
• $15.6 billion in losses are caused by fraudsters.
Compliance Coach’s new CompliancePal software uses a unique 5 step system to enable compliance quickly and easily, saving hundreds of hours and thousands of dollars
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